Users will soon have a fresh option that allows them to reduce the volume of AI-created content appearing in their streams. This move comes as the service announced that it presently contains more than 1 thousand million AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a global release. This shift comes amid a surge in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including computer-generated images to science explainers, and we aim to provide users the power to see more or less of that, depending on their own preferences,” said a company executive.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its service identified as made with AI. In total, over 100 million media items are added to the app daily, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the volume of artificial media they see by accessing the content preference option in the app and selecting AI-made media. Other topics that can already be modified under the setting include politics, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s guidelines require users to tag convincing AI-made content, and it forbids dangerous fake videos of public figures or crisis events. Any believable AI video that is unmarked can be deleted under its community policies.
In addition, the platform will now apply an artificially created watermark to content created with its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This step is intended to deter users from trying to bypass the labeling process.
Educational Initiatives
TikTok is additionally establishing a $2m educational fund for professionals and institutions to produce learning resources about ethical AI use. This project will assist charitable organizations dedicated to training coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, during debate over plans to make redundant numerous review team members in the United Kingdom. TikTok is set to cut 439 jobs in its user protection division in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content prior to it has to be seen by people. TikTok announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is making a difference process content quickly.”
